Eric Fransen (aka Batcat)

With all the advice and information available to you about how to use social media to promote your business, it's difficult to know wher...

What if I told you that over half of the traffic to a brand's website was unable to be tracked to a specific source? This is the essence...

It's not very often that an artist or an album stops me dead in my tracks. I'm deeply entrenched in my music collection, and explore...

Google's recently begun to use the term Mobile Moments to describe mobile's place in the consumer journey across devices. Specifical...

I have a confession to make. I wasn't always a believer in virtual reality. I thought it was the latest tech fad, with everyone trying s...

In July, Google announced their answer to Apple's iBeacons -- Eddystone . It's an open-source beacon that is not only accessible by ...

Our smartphones are a crucial part of our daily routine -- a connection to the rest of the world. And in the case of retail shopping, it...